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Tuesday, April 29, 2008

Easy and Quick Marketing With Your Articles

Content writing or article writing is gaining popularity with each passing day and this growing popularity is teamed with article marketing. Why article or content marketing is so popular and effective? Lets give a look to this:

Article marketing is a multi-faceted asset. If it is effectively used, it can certainly give your business website a much required boost and punch. Article marketing usually do:

1- Advertising: The first and foremost work done by article marketing is advertising. You can post your articles in various article directories as they emerge one of the most powerful advertising medium. In the guise of and valuable information packed resource, it can contain text links to your website.

2- SEO or Search Engine Optimization: Posting your articles to directories potentially create hundreds or even thousands of one-way back links targeted to your business website. This is a major boost when it comes to SEO for any search engine whether it is Google, Yahoo, MSN, Lycos, and many more. As your article gets re-published regularly by content hungry web masters, you bio-box and link get posted too.

3- Link Building: The link mentioned in your resource box or author bio-box, can be used to build a list of targeted consumers looking for services provided by you. Slowly you earn credibility and become branded. Moreover, you can recommend other products and services you are promoting. This results in increasing sales.

4- Credibility: Last but not the least is credibility. As you post more and more articles, you are branded as an expert in your field. People will not just listen to you but they also get influenced by you when you are recommending a particular product or service. It is often quoted that a potential consumer should be exposed to your product or services 3 - 7 times before they buy your products. The trust and credibility built by you can cut this in half. Always remember that credibility is a fragile thing, so don't break it rather make it.

You should write quality and a good article, so that people are attracted towards your work. It doesn't have to be great, but yes, it should be devoid of misspelled words, broken links, wrong information, and grammatical errors. In short, your content must sound professional to the reader. Point to remember: Your company image, your credibility, and your business are on stake, so protect them like your life depends on it because it actually does.

The author is dynamic web content writer and budding SEO. He has got the experience in writing quality content for various websites and getting them optimized too. You can view his website for more information.