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Tuesday, May 6, 2008

Reasons To Promote Your Business Using Article Marketing

You can easily promote your business using article marketing without spending any money on advertising. It does however require work as you need to write articles on a consistent basis. The benefits are significant. You will build link popularity to your web site as the articles are viral in nature. Other publishers will pick up your articles and publish them to their web site increasing the number of links pointing towards your web site. Also search engines will pick up your articles increasing your traffic.

However to succeed at article marketing you need to learn writing skills. You need to produce professional articles of a high standard. If you do not like writing yourself you can always hire a ghost writer which will allow you to still keep your name on the article. You can use services like Elance to find one. There is a lot of competition on the internet so you should be able to find one and get a good rate.

Here are the main reasons why I promote my business using article marketing. The leads are very responsive up to ten times better than leads from other sources. It does not cost anything. With the high prices of ppc and ezine advertising it can be very difficult actually running an internet business at a profit. Also you may not actually convert these leads into paying customers as they are not responsive as leads from article marketing.

Article marketing forms the back bone of my marketing efforts. I do use other methods to promote my web site as well, but I still find this to be one of the most effective ways to promote my business. The sooner you start using article marketing to promote your business the sooner you can also generate high quality very responsive leads.

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Mark Abrahams is a full time internet marketer who has helped others to earn a living online.